It all begins with storytelling. Whether you want to engage your customers, reach new ones, or develop thought leadership, your messaging matters.
We carefully craft great content to deliver the right message at the right time to the right people.
And on the strategy side of things, we help companies and brands figure out what they want to be when they grow up.
ABOUT PUBLISH PROFITABLY
Our Process
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We dive deep into what makes your brand special and listen carefully to your needs, ensuring that every piece of content we create aligns with your vision.
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We identify and analyze the stakeholders you need to engage, understanding their pain points, desires, and motivations.
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We create content that tells your brand’s story in a way that is engaging, authentic, and impactful. Through blog posts, white papers, case studies, newsletters, or social media campaigns, we create narratives that highlight your value propositions and differentiate you from the competition.
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Throughout the content creation process, we maintain open lines of communication with you. Our collaborative approach ensures that your voice is always at the forefront of the content we produce.
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We measure our success by the impact our content has on your business. Whether it’s increasing brand awareness, generating leads, providing sales collateral, or boosting conversions, we are dedicated to delivering measurable outcomes that contribute to your growth.
Our Team
Connor Garrett
Co-Founder / Creative Partner
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I’m a storyteller and a content marketer. I fell in love with writing as a teenager. I was awe-inspired by Tolkien’s worldbuilding, Fitzgerald’s eloquence, Camus’ absurdism, Vonnegut’s genre-bending, and Kerouac’s stream of consciousness.
My obsession with words led me to treat my own life like a story, chasing experiences from Los Angeles to Lebanon. Along the way, I’ve built brands from the ground up, written novels, worked at ad agencies, and been published in national magazines both in and outside the travel space.
Specialties: Copywriting, content strategy, SEO writing, content marketing
How I work: Psychology plays a significant role in my work. My first instinct is to listen, empathize, and understand the problem. Then, I work with collaborators and stakeholders to reverse-engineer how to tell the story around the solution and emotionally engage the target audience.
When I’m not working: I’m spending time with my wife and kids, working on creative writing projects, traveling, playing basketball and soccer, or getting sunshine. I also enjoy growing my book publishing company, Lucid House Publishing, with my mom and my content marketing agency, Publish Profitably, with my wife. When reading, I’m most likely learning about historical events, content marketing, business, or poetry to find inspiration as a writer.
Kristel Alissa
Co-Founder / Content Strategist
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After spending over a decade teaching English in the Lebanese school system, I had the good fortune of being introduced to the world of content writing and search engine optimization (SEO). Almost instantly, I fell in love with the idea of putting my passion for storytelling to use in a business context.
My SEO-driven content writing has generated substantial revenue and traffic to the SnackNation blog, one of the leading authorities on the topic of employee engagement and workplace well-being. Through my experience working with SnackNation and Caroo, I have also developed a deep understanding of content management processes and I play an active part in ensuring we deliver engaging content that our readers -- and search engines find valuable.
As a multilingual (fluent English, Arabic, Armenian, and adept French), multi-cultural woman, I have spent my life learning and adapting to a variety of environments, which has made me resourceful yet open-minded.