Making Green Mountain Gringo’s Message as Clean as Its Ingredients

Modern consumers expect transparency from food and beverage companies. Green Mountain Gringo has been at the forefront of that movement, creating delicious products with clean ingredients and easy-to-read labels. However, the chips and salsa manufacturer wanted its website copy and messaging to be as clear and digestible as its ingredients, blended with just the right amount of tongue-in-cheek humor.

Getting to Know Green Mountain Gringo

Green Mountain Gringo Salsa was created in the kitchen of a family home on a Vermont farm, using fresh, hand-chopped ingredients. While Green Mountain Gringo is a part of the TW Garner Food Company and has grown tremendously throughout the years, at the end of the day, it’s retained a family business identity.

Green Mountain Gringo is also known for its all-natural, authentic products. We focused on building on its position as a provider of simple, clean products that center around quality and purity. Additionally, we leaned into the brand’s rustic, homegrown qualities, which attract consumers who enjoy genuine, handcrafted food.

Health-consciousness is also a key part of the Green Mountain Gringo brand identity, so we made plans to emphasize the use of natural ingredients and the absence of GMOs, artificial colors, preservatives, and flavors in its creations.