How We Increased Traffic, Sales, and Submissions for Lucid House Publishing

Strategy and Implementation

1) Keyword Research and Competitive Analysis

We began by conducting extensive keyword research to identify high-potential keywords relevant to Lucid House Publishing's target audience. This process involved:

• Identifying keywords with high search volume and low competition.

• Analyzing competitors to understand their SEO strategies and content gaps.

• Focusing on keywords that align with Lucid House Publishing's niche, such as "best romantasy books," "best southern gothic books," and "book submissions."

2) Content Calendar and Content Plan

With the keywords in hand, we created a detailed content calendar that outlined the topics, publication dates, and keyword targets for each article. This calendar ensured a consistent flow of high-quality content and allowed us to capitalize on seasonal trends and timely opportunities.

Our content plan included:

• Topic ideation based on keyword research and competitive analysis.

• Outlining content briefs that provided clear guidelines for each article.

• Setting goals for each piece of content, such as driving traffic, increasing book submissions, or boosting sales of Lucid House Publishing's own titles.

3) Content Creation and Process Development

Our team of writers developed SEO-optimized articles designed to attract traffic and encourage book submissions. Each article was meticulously crafted to meet the following criteria:

• Incorporate target keywords naturally and effectively.

• Provide valuable, engaging, and informative content for readers.

• Include internal links to the submissions page and relevant book lists featuring Lucid House Publishing's titles.

To streamline the content creation process, we developed a workflow, from the strategic steps to publishing and reporting:

• Assigning tasks to writers with clear deadlines.

• Reviewing and editing content to ensure it meets our quality standards.

• Publishing articles according to the content calendar.

4) Monitoring and Adjusting

SEO is an ongoing process, and continuous monitoring is essential. We tracked the performance of each article using Google Analytics and other SEO tools, making adjustments as needed to optimize results. This iterative approach allowed us to stay responsive to changes in Google's algorithm and maintain strong performance.

Results

1) Increased Book Submissions

The submissions page, which has been live for less than two months, has already received over 40 submissions. This significant increase demonstrates the effectiveness of our SEO strategy in reaching aspiring authors and encouraging them to submit their manuscripts.

2) Steady Increase in Website Traffic

Despite continuous Google updates, Lucid House Publishing's website averages about 3,700 clicks per month. The traffic has held strong and continues to grow.

3) Boosted Book Sales

By adding Lucid House Publishing's own books to the relevant book lists we wrote and published, such as "best romantic books" and "best Southern gothic books," we have incrementally boosted book sales. This strategy increased the visibility of Lucid House Publishing's titles and reinforced their authority in these genres.

Conclusion

Our SEO-centric content strategy for Lucid House Publishing has delivered tangible results in a short period. By focusing on comprehensive keyword research, strategic content planning, and high-quality content creation, we successfully increased website traffic, book submissions, and sales. This case study demonstrates the power of a well-executed SEO and content strategy in transforming online visibility and business outcomes for independent book publishers and other small and medium-sized businesses. 

Ready to elevate your content strategy and achieve similar results? Contact us today to learn how we can help you drive traffic, grow your business, and create content that converts.